Man the news cycle moves fast these days. On balance, that's not a terrible price to pay for all the benefits of the all-hours, all-access media world, but... when Life got in the way of my getting back until Wednesday afternoon my thoughts on the Muschamp decision, I honestly had to pause and ask, "Wow, is this piece already dated?"
At least as far as a first round of reactions (many, many of them thoughtful and well-reasoned), most of the points I drafted Tuesday evening have since been made. But no one has yet written 3,000 words on the topic! And BONizens know well I love sinking my teeth into debates like this one. And then slowly eating the meat. Playing with the bone. Burying the bone. Digging up the bone. Contemplating bone as metaphor for Muschamp. Re-burying bone. Honestly, I can't be offended if you skip these too-long posts.
Though I'll necessarily tread on some well-covered ground, I'm still diving in on the Muschamp hire both because of its obvious importance, but also because in the lightning round of first reactions, the one conversation I haven't seen fully develop here or anywhere else is one that attempts to systematically ask and answer the following three questions: First, setting aside all the Muschamp particulars, what kinds of skills and qualities and experiences and so forth would the ideal successor to Mack Brown possess? Second, what lessons should we take from the program's lean years and from the ways in which Mack Brown launched the program back to national prominence? And third, how can our answers to the preceding questions help us identify the most appropriate questions for evaluating the Muschamp move?
Those three questions are the basis of the discussion in Part 1, found after the jump. Though I'm not sure yet when I'm going to have the block of time to do it, Part 2 eventually will walk through particulars of the what-why-how-and-when of this decision, tackle some of the objections that I've seen most frequently raised, and tie everything together, arguing that evaluated in the context of all the relevant considerations, there exists overwhelming support for the conclusion that this was more than a good move. It was the Right move.

I've spotted numerous engaging debates about particular issues within the decision (e.g. the value of prior head coaching experience, or whether successorships generally are a bad idea for any program--and particularly for Texas). Those are excellent questions, but as most of the best arguments I've seen have done, a meaningful 'thumbs up/down' conclusion here really has to be based on a holistic evaluation of all the factors in play in this particular decision. Unless you're willing to go all the way by asserting a normative claim like, "Under no circumstances should Texas hire a head coach with no prior HC experience," or, even, "Under no circumstances could a Will Muschamp hire as Head Coach be a bad decision," then it pays to work systematically through all the circumstances and considerations related to the job.
When I resumed breathing after 10 straight minutes of fanboy hyperventilation of the word "Boom" into a paper bag, I started to think through all the circumstances at Texas right now, but quickly stopped myself and changed course. Wrong question. To answer "Is Will Muschamp the right hire--now or at some point in the future," we really should think through first what it is we actually want our next head football coach to do.
Besides paying hyper-attention to citing publicly the greatness of the state of Tech-suss and all that comes with it? I've chosen seven other areas I think most important for Texas' next head coach. This list is not exhaustive; chime in with your own needs and wants in the comments.
Recruiting: A head coach who scores exceptional marks in every other category but isn't a superstar recruiter in the state of Texas: (1) squanders one of the program's biggest advantages, (2) does so largely to the benefit of conference rivals, and (3) drastically reduces his margin for error in other facets of the program. Conversely, an excellent recruiter builds and sustains a foundational advantage over his competitors and enjoys a much wider margin for error in other aspects of the program.
Program growth and support: Because recruiting is the most fundamentally important aspect of college football, overall program health--including fan enthusiasm, donor support, and facilities maintenance/expansion--is vital in facilitating the kind of top tier recruiting required to compete consistently for conference and national titles. (Much more below on this aspect of the head coaching job, Mack Brown's role in it reaching the level of importance it has, and what it means for Muschamp.)
Ability to put together and utilize the right support staff: Regarding staff hires, Mack Brown during his tenure has both hit home runs and swung and missed badly, but perhaps his finest set of moves in this arena came in the post-2007 reshuffle. I don't think it a coincidence that this 2008 Longhorns team is the first since 1998 to overachieve. Conversely, some of Mack Brown's lowest moments can be attributed in large part to surrounding himself with what was comfortable. An ideal head coach is one who can identify outstanding staff members who will both support and challenge the head coach, bring them to Austin, and get the most out of them.
Football Acumen: The ideal head coach would be one who equally appreciates, enjoys, and thrives on studying the finer points of football preparation and in-game strategy. He needn't/shouldn't micromanage to the point of potential oppressiveness, but to whatever extent he understands and takes seriously the importance of these things, the more on-field success he's likely to achieve from the same set of players. (Following up on the note about putting together a winning staff: the ideal head coach needn't be an X's and O's mastermind himself if he excels at surrounding himself with the tactically talented coaches.)
High prioritization of Strength and Conditioning Program: College football is changing fast--double entendre intended: The spread revolution has rapidly taken hold and the new name of the game is speed. There's a reason Urban Meyer posts a large sign in his staff's office that says: "Recruit the fastest team in America." And he means on both sides of the ball: Defending the spread requires more speed and athleticism, with quicker, more versatile linemen; truly sideline-to-sideline linebackers; and an army of playmaking speed in the secondary to allow efficient, four-quarters administration of the nickel and dime packages required to defend the pass spread attacks of the Big 12. For all these reasons, my ideal head coach will want and prioritize for his team what Rick Barnes has for his in Todd Wright--an S&C guru out at or near the front of his field, who creates and implements training programs that prepare players for what they're actually doing. Certainly relative to its importance, S&C is the most under-discussed aspect of college football.
Appropriate representation of the University of Texas: We needn't be naive and kid ourselves that Texas football always sets or meets the gold standard in academics, behavior, community involvement, and the like. But there's absolutely no question that Texas' administration and fans very much expect a program that overwhelmingly strives to do things the right way. If expecting perfection in these regards is equally naive, where there are bad apples or embarrassing incidents... they must be just that--exceptions to the rule. The ideal head coach not only should understand and meet the minimum standard (not embarrassing the school), but achieve top-end on-field success while actively caring about and promoting high values. Mack Brown has done well in this regard.
"Make Up" for Success:
The most commonly made mistake by Mack Brown's detractors--especially outside Austin, but at times 'Horns fans as well--is falling into the trap of basing their criticism on flawed or incomplete ideas about what an elite college football coach Must Look Like: They point loudly to Mack Brown's relative deficiency in one of the traits in my list (most commonly Football Acumen), excessively penalize him for that weakness (or, equivalently, hyper-inflate the importance and value of the trait), and in so doing throw the baby out with the bathwater, their measure of the coach's actual value distorted by overvalue in one area at the expense of a full factor analysis. And what I'm calling today "make up" for success is by a wide margin Mack Brown's least appreciated strength: Though I do think many of the criticisms he's faced are very often fair, on-point appraisals of one or more of his (actual) weaknesses, those deficiencies have not proven to be crippling weaknesses--as they would be to a coach lacking what I'm calling a "make up" for success.
Now, I readily admit I'm introducing to the discussion a rather wishy-washy concept which suffers for being both a challenge to articulate in just a few sentences and, more importantly, a trait I suspect would be rather difficult for a hiring committee to consistently identify in a set of interview candidates. But insofar as I can get across to you the general idea of what I'm thinking about, it's the ideal lens through which to look at Mack Brown's decade in Austin and understand why it has been absolutely fascinating to me.
It's still a little hard to talk about the forest while we're still clearly amongst the trees, but walk through this with me: Though memorializing Mack Brown's career is a task for another day, at least two of his accomplishments--for two related, but slightly different reasons--strike me as containing within them important facts and lessons relevant to the present successor discussion:
On point one, Texas fans in the post-Darrel Royal era were both right and wrong: They were correct that Texas still had all the tools and resources it needed to be a consistently Elite national program. But fans and boosters were wrong insofar as they were slow to identify and react realistically to an enormous paradigm shift in the game of college football--the very one, ironically, that led Darrel Royal to decide on retirement at the age of 52.
We'll stop short of a full history today, but it's important to understand that when we fans today comfortably type at BON "We're Texas," it contains within it much, much more content than it did 10-20 years ago. The truth is that Mack Brown was the first Texas coach in the modern era to figure out and actualize a plan for turning kinetic the program's abundance of potential energy.
In looking back today at this preseason post, I chuckled a little both for its Muschamp content (Putin is in!) and because it provided me a second opportunity this season to claim on point an analogy between 21st century Texas football and 19th century China: It's not enough to be sitting on mountains of resources; you have to be figure out how to systematically and efficiently use them to serve your goals. China suffered through nearly two centuries of woeful economic underperformance relative to resources because it struggled to fully comprehend, and then react to, first the Enlightenment's development of the scientific method and not long thereafter, the tIndustrial Revolution it made possible. Similarly, Texas was painfully slow to appreciate the fundamental change of the college game to what we now call the modern era, and even when it did, the first two decades of efforts to recapture the state and restore Texas to national prominence was on the whole a rather embarrassing failure.
If it was indeed true that Mack Brown arrived to take the reigns of a program sleeping on an abundance of resources and advantages, there was absolutely no guarantee that he'd be the one to wake the Giant. So while it's no sin for Texas fans past or present to revel in the program's privileged position, to expect excellence because of it, and even to take for granted that anything short of excellence is--all things considered--a failure. Just remember and credit Mack Brown for being the one to restore real meaning to "We're Texas."
I'll hold off on explaining why that's relevant to Muschamp because I want to discuss it in conjunction with my second, related argument: Some may disagree, but a good case can be made that Mack Brown has been the most influential head coach in the sport over the last decade. Like all long-standing institutions, the sport of college football periodically goes through paradigm shifts, some more fundamentally important and wide-reaching than others, with things like the advent of the forward pass and the inclusion of African-American student athletes one side and conference realignments or coaching from skyboxes on the other. Many of these paradigm shifts are hard to identify while they're taking place or, more often, meaningfully evaluate in terms of the scope and duration of their impacts on the sport.
Future bloggers and historians will be better positioned to evaluate the importance of the past decade's developments in terms of ilasting mpact on whatever awaits the sport down the line, but I think even today it's possible to identify the ways that the manner in which Mack Brown revived and restored to prominence the Texas program has had far-reaching, arguably sport-altering implications. First and foremost, Mack Brown knew Texas' return to the nation's elite meant a return to dominance in recruiting. Easier said than done, but the machine Mack Brown envisioned and quickly built took the standards of the day for Recruiting Ops and elevated them up to unprecedented levels of thoroughness, preparation, and network-building. Almost overnight, the apparatus Mack Brown put into place to take back state of Texas recruiting sent a jolt felt far outside Austin. First, mostly by direct competitors, but within a few years, early camps, early networking with high school coaches, early systematic player evals--early, early, early--all that early recruiting jazz catalyzed a national stampede to catch up; in no time at all, there existed a new nationwide norm. Given the gradual but steady comoditization of the sport, nationwide Hyper-Recruiting, may have been an eventual incident of inevitability, but as with Texas' awakening generally, Mack Brown was the pioneer.
The second part of Mack Brown's plan to restore Texas to national relevance was to build another dominant machine--a money machine. From the moment he was offered and accepted the job, Mack Brown exactly identified, processed, and comprehended how to utilize every little facet of Texas Football, the Entity. Move 1: Not only consult Darrell Royal for guidance, but restore and aggressively promote his active presence in the program--a mentor for the present and reminder of past glory. Move 2: Convince Ricky Williams to stay for his senior season and a Heisman run. Move 3-through-1,000,000: Start shaking hands. When eight months after Mack Brown was hired Texas kicked off its 1998 season, Darrel Royal was on the sidelines, Ricky Williams was a consensus frontrunner for the Heisman Trophy, and both the seats of DKR and the coffers of the Athletic Department were filled as they hadn't been in years, if ever at all.
It's almost hard to remember now, but it's important to look back at how mediocre the state of affairs were before Mack's arrival--and not just the on-field product. Many won't admit as much, but the fans were very slow to adjust to the new realities and challenges in college football's modern era. The majority of the iprogram's mportant boosters were behind-the-times at worst, or if not, lacking in the vision needed to put together a plan to modernize Texas football and build a new machine which could be dominant in the new era. For his part, Deloss Dodds would rather you forget everything about his pre-Mack Brown tenure. (Not to mention Gary Barnett.) And so on and so forth.
Looking back at the overall state of the program during the bulk of the 1980s and 1990s helps illuminate how vast Mack Brown's impact has been. Mack Brown not only figuratively modernized Texas, but literally, too: Among the many innovative and aggressive projects he launched over night was a play to dominate the internet, of all places. MB-TF.com was the first of its kind and by the time five years later everyone else was offering what Texas did, MB-TF was launching into 2.0, which dusted every other school's site and continued to evolve and improve to become the endless vault of information, news, analysis, and video that Texas fans now utilize daily. If Mack Brown was aggressively pioneering a plan for Texas in areas as surprising as the internet, the story is predictable in the dozens of more traditional arenas: Fundraisers, alumni relations, facilities upgrades--down the line Mack Brown has been determined to build a monster machine in Austin. Obviously he has, with Texas football perennially ranked among the nation's best and the athletics department the richest in the country.
When you really think about all that, it's almost hard to believe that the football coach who has been with on-field decisions mostly conservative and at times slow-to-adjust is the same one who has been singularly (or among the first generation of creators/users) in virtually every aspect of the explosive growth and 21st Centurization of college football programs nationwide.
Whether or not you buy the argument that Mack Brown has been so frequent and forceful a pioneer at Texas to be the most influential football coach of the last decade, I really detail Mack Brown's revival of Texas as a necessary supplement for the Muschamp discussion forthcoming in Part 2 of this post. In asking and answering now "What does the ideal next head coach look like?", Mack Brown's story helps shine light on numerous important questions, but most important, it speaks directly to the three questions most fundamental to the Muschamp decision: "First, what is the state of the program and, based on that, what are our priorities and objectives? Second, does one kind of coaching hire--a sucessorship or a traditional nationwide search down the road--better support those priorities and objectives? And third, who is the right person to deliver on our goals?"
Keep this discussion of Mack Brown's Austin revival in mind, then, when thinking through some of the tougher questions about the wisdom of hiring Will Muschamp now. In particular, I'm focused on:
0 recs | 20 comments
Wow! Monster post. And I haven't even started part 2 yet...
But one thing I think you didn’t mention was a coach’s interaction with the players. Obviously recruiting is a big part of that, but how much a player respects his coach while he’s on the team is very important. It seems that the players have a lot of respect for Mack, though he’s received a lot of criticism for coddling players.
Muschamp sees to earn a ton of respect for his exuberant style, but also for his knowledge and game-planning. His players seem really confident that their plan is going to work every week.
hornbone - November 20, 2008
Good point
I would add that good recruiting in the long term is a result of how much the existing players respect their coach. Some coaches will say anything (we’ll change our entire offense to suit you) to get the stud recruit to sign. When Mack goes into a recruit’s home and talks about the family atmosphere at UT, that isn’t just talk. When the recruit makes his visit, he can hear the same thing from the current players.
You hear about players in college or the NFL who have tuned out their coach. They have lost respect. Somehow I don’t think that could happen with Coach Boom.
Longhorn in Canada - November 20, 2008
Great write-up, PB
Early in the season, before any jobs actually opened up, there was already talk by Clemson fans and others about hiring Muschamp. There was great despair amongst the Horn faithful about losing him. I (jokingly) stated here that Muschamp was not ready to be a head coach, and would not be until the day Mack retired.
Turns out I was right, in one respect. While he may be ready to take over an inferior program (and, aren’t they all?) now, Will has decided to get some more on the job training. While some have said he won’t want to wait, I think he is smart enough to realize just what kind of job he is in line for. No Syracuse or Iowa State for this boy. he’s got the chance to go for the brass ring.
Longhorn in Canada - November 20, 2008
Nice piece, PB.
I think that what Mack sees in Will is something that you’ve brought up since last year’s game against the agros. Mack has recognized his two greatest weaknesses: the perception that he’s “soft”, and the lack of elite level football acumen. Not coincidentally, those are the two attributes that Muschamp personifies.
Frankly, I think that an important part of Mack’s legacy at Texas will be that he did not try choose a replacement who was a carbon copy of himself, but rather someone whose strengths Mack appreciated because he himself was lacking in those areas.
ctex80 - November 20, 2008
Great Post.
for turning kinetic the program’s abundance of potential energy = engineering weenie arousal
DaGoose - November 20, 2008
Typical Peter...
… Belmont fires off a salvo of BOOM! and here you come right back with your own.
I think you’ve done an awesome job of imaging the rise of Texas under Mack Brown. I see Mack tightening one last bolt into place and then handing the keys to Muschamp to drive like he stole it:
Mack: Will, I’m so glad for you and your family and I think this is a really exciting time for The University and the State of Texas, as well as for High Schoo-
Will: Where’s the gas pedal?
Horn Brain - November 20, 2008
Part II - Want!
I would request you go ahead and add this to BON Classics because when Texas wins another MNC, it will be a good read for all the bandwagon/new fans to read.
run Bevo run - November 20, 2008
What starts here changes the world
After the read, can’t you say that’s also been part of the Mack mythology? From recruiting Texas to revamping the website to the zone-read QB to the poaching of Auburn defensive coordinators, Mack’s consistently been at the forefront of many of CFB’s changes.
And what strikes me most after reading this article isn’t “Is Muschamp the right man for the job?”; instead, it’s “Why in the hell aren’t Texas fans more worried that Mack is planning his retirement?”
jc25 - November 20, 2008
I agree
Although I think it stems from the basic assumption everyone has that Mack will be stepping into the role of AD once he retires as head coach. Therefore he will continue to utilize his strengths for the benefit of the entire program and still be an important presence within Texas football.
Jason Mayer - November 20, 2008
3,000 words? You count 'em?
Thanks for the time and expertise. Great work. Hope you can keep up with your “real world” duties.
I’d still like to see what else is behind the curtain that led to this decision, but I’m not holding my breath for the curtain to be pulled back and the answers offered.
edsp - November 20, 2008
Clemson and Tennessee
I shared the same early season despair as Longhorn in Canada, but thought we could easily get Boom back from Clemson in 5 years. Tennessee, however, is a completely different animal.
The next 2-3 years is the key, however. I sure wasn’t looking forward to our sixth DC in seven years either. Can you say continuity?
Longhorn90 - November 20, 2008
Different brand of experience
Love the write-up. The people who are constantly chirping “We don’t hire coaches without experience” need to settle down, and realize that the experience Boom gets over the next 3-5 years will be infinitely more valuable than the experience he could have gained at Clemson or Auburn or anywhere else.
He will learn how to drive the Longhorn machine and the secrets to its success. He will meet all the high school coaches and begin building relationships at the coaching camps in the summer. He will meet all the donors and big wigs and get the inside scoop from Mack on how to make them all happy. By the time he takes over he will be more qualified to be the head coach at Texas than anyone with any amount of head coaching experience.
Horn37 - November 20, 2008
Institutional continuity
If you hire from the marketplace, half the information, the experiential half, is not available to a new coach (directly, anyway, in most cases), not just those connections and strategic alliances, but the subjective sides of those equations and the emotional side of the job itself. This is a classic apprenticeship, although even at the HS level, the head coach coaches the coaches; so teaching is a major part of Mack’s job all the time.
Brilliant work, PB. You’d make a great AD.
whills - November 20, 2008
Author is obviously a racist.
Will Muschamp supporters are bigots.
Skin Patrol - November 20, 2008
I get it...
… But we don’t need to take this thread there. Too good a job by Peter to worry about this stuff here.
Horn Brain - November 20, 2008
Shut up.
Skin Patrol - November 20, 2008
Sorry
Wasn’t for you, as for others who would read it and start hacking away. Not everyone knows the rules/acts like it.
Horn Brain - November 20, 2008
Ok.
Skin Patrol - November 20, 2008
Thanks for Great Post - My Pet Peeves on Mack Brown
First of all on full disclosure – I have tremendous respect for Mack, I actually use him as a role model in my life, and he is the main reason that I am a ferverent Horns fan.
Therefore, I do not understand criticism of Mack, and I tend to think of a word that describes a small portion of Horns fans, and is the biggest weakness in the fan base that I see. ENTITLEMENT. The Horns were resurrected and that is a “heavy lifting” project. If you think success in College Football is guaranteed by a name – stop by Ann Arbor this weekend, where the winningest team of all time is humbled and angry.
realmccoy - November 21, 2008
Brilliant Work PB
…Tight, informative, well-reasoned, elucidating and enormously persuasive. (Admitedly I’m hardly a sceptic of the Muschamp hire).
In particular I think you’re right to emphasize the extent to which the program’s resources were underutilized or misused for two decades and to delineate by what means and with what success Mack was able to reverse this trend.
Speaking as an old-timer (I’m a year younger than Muschamp) I first became aware of Texas football in 1983 when we were No. 2 going into the bowls but lost out on the MNC by loosing to Georgia in the Cotton. That season and the tradition of Texas football that I took the trouble to learn about led me to believe that Texas was and should be an ELITE program on a level with Nebraska and OU (the gold standards in the mid-80s).
Over the subsequent 15 years I grew more and more frustrated as that elite status faded and successive coaches failed in their attempts to revive it. When I decided to go to Texas from out of state (over a couple of “higher ranked” schools) I did so for many excellent reasons having nothing to do with football. Nevertheless, I was a huge college football fan, a huge Texas fan and was very much hoping during my time at Texas that status would return.
While I enjoyed the football in Austin enormously, that did not happen. In those years we talked a lot about what could be done to return Texas to the top and the obvious area we focused on was recruiting. The notion of early recruiting was broached by precisely one person who was repeatedly and forcefully repudiated by most of us including myself. The notion of going after high school kids at early stage when even pros have trouble projecting elite college players seemed absurd. It is, of course, the case that the process remains very much hit and miss but there can be no argument that the ability to see its benefits and utilize it so effectively has played the part in Texas revival that you suggest. Macks deserves enormous credit for this and everything else you suggest.
Again, great piece. Looking forward to Part II.
duras - November 21, 2008
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